'Sourcing managers at my level or in senior positions no longer visit local and overseas trade fairs to source new products. We consider new suppliers by existing connections, selected referrals or find them at high-level conferences. Ideally, new suppliers are coming to us to showcase their innovations so that we can make decisions here immediately,’ comments a sourcing executive of one of the top three apparel retailers in Europe.
The pattern of the fashion sourcing world is changing. Nowadays, suppliers take more initiative to present their ready-designed or ready-for-adjustment products to their clients for critique or selection. A stronger, reliable and allied partnership between buying offices and suppliers is needed.
With the aim of strengthening the undivided buyer-supplier relationship, for its first debut, we launched the World Fashion Design Competition and Award (WFDA) at the signature event of the fashion industry, Prime Source Forum Hong Kong in March 2016.
Welcome to the 3rd World Fashion Design Competition (WFDA)!
World Fashion Design Competition (WFDA) is a B2B platform offering producers opportunities to demonstrate their capabilities of manufacturing designed fashion items to their potential clients from around the world at one time. Unlike other fashion design competitions, WFDA focuses on the collaboration amongst producers, designers and buying offices of multinational brands or e-/retailers.
With an increasing number of design programmes launched around the world, we can see more and more qualified designers who have graduated from renowned fashion institutes looking for opportunities to show off their talent. How to win orders amid the gloomy global economy and sluggish fashion sales is the key to success. Strengthening design capabilities to outpace the rivalry seems a win-win approach. Thus, WFDA emerges to fill this gap - to synergise the collaboration between fashion designers and producers in order to provide international brands and e-/retailers with a broader selection.
WFDA is an international event. Members of industry associations, designers from fashion schools, governmental agencies or even individuals from around the world are welcomed to participate in WFDA to work towards enhancing the global fashion industry together.
YEH SHEN Ltd.